Jules Haines set up her online business, Haines Collection, to offer leftover stocks of beautiful high-end fabrics, preventing them from ending up in landfill and providing the chance to snap them up with substantial savings. Her environmental awareness naturally extends to the decor of her own home, where she has cleverly combined fabrics from her collection with interesting pre-loved finds   

The word that pops into your head when you walk into this Victorian terrace house, in central Tunbridge Wells, and take in the paint – in a refined mid-green, up to the elegant dado rail – the sisal runner on the stairs and a vista carrying the eye along the hall to a black cabinet and appealing lamp, is: decorated.

Just as in a boutique hotel, you have the impression of a planned scheme, with every detail considered and rendered in a high finish. It makes it a space pleasing to be in.

If you’ve ever watched that Netflix show Dream Home Makeover (which I confess I’m obsessed with), it’s the polished look the houses have when Shea McGee has worked her magic – but with a lot more character. 

Because one of the things that fascinates me about that show is the idea of moving into a house where someone else has chosen absolutely everything in it, down to the last knickknack and quirky object. All brand new, box fresh, off the shelf. You almost feel there would be cute kindergarten projects already magnet-ed to the fridge – pre-made in a factory.

So how does Jules Haines’ house have the finished feel – without the off-the-peg thing? 

Well, the proper decorator standard comes from her professional experience, starting off working with a fabric designer in Singapore, when she was living there with husband Ollie, and segueing to her current business, Haines Collection, on their return to the UK.

This online fabric store is a fantastic resource for anyone aspiring to decorator-level upholstery options, but on a home-spun budget, offering leftover stocks of beautiful fabric designs from a range of different high-end companies.

“They are ends of rolls, or sometimes seconds, direct from the printers,” explains Jules. “Designers can end up with a lot of fabric left over, because if they want to be stocked by a big retailer, they have to keep 100 metres of each design in stock. Some of them just dispose of it, but the ones I work with, would rather have what’s left sold on for smaller projects than just throw it away.”

  • words:
  • pictures: David Merewether
  • styling: Holly Levett

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