Do you have a beauty regime? I’m a ‘beauty comes from within’ practical kind of a girl, so my daily lifestyle is my regime. Nice and early I’m straight out of bed to the soap, water and moisturiser, but its what I do and eat that makes me feel good. Five fruit & veg, and limiting meat and white carbs with meals means I justify my cake fix relatively guilt free! I insist on some daily outdoor time, and when I’ve finished baking in the afternoons I squeeze in a dance or stretching exercises when a good tune comes on the radio.

Do you have a particular product you can’t live without? Moisturiser! My skin gets so dry. I don’t really mind which brand and I have definitely reached an age where I love receiving it as a gift. I do also have a couple of special creams I can’t do without as I get heat rash and sore ears (from wearing ear plugs when I lived in a noisy rescue centre years ago). I also love my Back Buddy stick which enables me to do my own physio when I need it.

What’s your ultimate pampering treat? A deep massage session. I’ve got a few aches and pains from my previous outdoor horsey/farming/animal rescue lifestyle, and I love being professionally pummelled by a good practitioner! The only problem is that I am very tickly. I own a couple of working ponies so any snippets of time I can get with them is also a perfect pamper. In fact, since becoming a working mum any ‘me time’ counts as a pamper!

Who’s your style icon? I value what people say more than how they look. Although I do see style as a gateway to presence, which is important when forging a business. We aren’t all naturally beautiful, and making the most of what you have, creating your own style, and being confident with it leaves a memorable impression. You just have to make sure that this is positive. As for my style, it can range from tweedy country browns to flamboyant colour mixes – but always one rule – flat shoes only.

Lou specialises in ethically produced, homemade cake gift boxes, that are created using British and locally sourced ingredients. They’re lovingly wrapped in recycled packaging and delivered straight through your, or a friend’s, front door. Choose from Kent Apple and Almond, Cinnamon Shortbread, Ginger Drizzle and loads more

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